8/24/2023 0 Comments Macos versions by usageLet’s take a look at other macOS demographics: 3. In addition, Apple’s core demographic tends to be younger and less likely to be retired than the general population.Īs a result, Millennials and Generation X consumers are the brand’s biggest fans. The average age of Apple consumers is between 18 to 45, and they fall into three categories:Īpproximately 66% of Apple’s customers are women, compared to 34% of men. With that, the average penetration of Macs has become apparent since its first launch. Read this Reddit thread to discover how to avail of that discount: Apple's Student discount Apple even offers “Apple Education,” which provides discounts for university students and educators More and more businesses and educational sectors adopt Apple products like macOS computers in the US. In the United States, the average penetration rate of macOS computers is around 23%, up from 17% in 2019. The download trajectory of Windows’ market share in the country is forecast to continue through 2023. From its peak of 92.37% in January 2009, Windows’ share of the US desktop OS market has plummeted to its current level of 57.37%. One reason for Windows’ present decline is unquestionably macOS and Chrome OS’s growing popularity. In the US, macOS commands 29.62% of the desktop and laptop os market. Macbooks persisted, though, despite the setback. However, current statistics reveal that Windows is gradually losing its market share in the United States to macOS and, to a lesser extent, ChromeOS. Windows has traditionally been the most popular as various PC makers like Dell, HP, and Lenovo support it. Learn more about macOS statistics by reading on. This number demonstrates Macintosh’s dominance in the desktop PC market.Īccording to Winfrey's proposed one billion device count, there should be around 100 million active Mac users at the beginning of 2023. MacOS holds about 29.62% of the personal computer and macOS version market share. US sales accounted for forty 40% of Macs sold worldwide.Most Mac users are women comprising 66% of the total demographic.The American market accounts for 43% of Macintosh's global revenue.30% of Mac users are from metropolitan areas.Macintosh sales peaked in 2009, marking up 92.37% of total sales.2019 is expected to account for 32% of Mac's global sales.10% of personal computers and laptops sold worldwide account for Macintosh’s sales.There were over 100 million Mac users worldwide by the beginning of 2023.
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